Hyosung TNC's Regen Applied
Hyundai Department Store Cooler Bags, Launched on 27th
CEO Kim Chi-hyung "Will Increase Application of Eco-friendly Textile Products
Beyond Fashion to Everyday Life"

Hyundai Home Shopping's Two-Home Cooler Bag featuring Hyosung TNC's Regen. Photo by Hyosung TNC

Hyundai Home Shopping's Two-Home Cooler Bag featuring Hyosung TNC's Regen. Photo by Hyosung TNC

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[Asia Economy Reporter Donghoon Jeong] Hyosung TNC announced on the 26th that it will launch Hyundai Department Store's eco-friendly cooler bag applying the recycled fiber 'Regen' starting tomorrow (27th).


Regen is an eco-friendly fiber made by recycling transparent PET bottles. Since Hyundai Department Store's Hyundai Food Hall To Home, where the eco-friendly cooler bag will be used, is a premium dawn delivery service, they selected 'Regen,' which has been recognized for its quality and eco-friendliness.


A Hyosung TNC official stated, "As the number of ‘meaning out’ consumers who reflect their beliefs and values in consumption increases recently, the two companies have jointly launched a cooler bag reflecting the eco-friendly trend."


The 'To Home' cooler bag applied with Regen can be purchased once when requesting delivery after purchasing food, and thereafter can be reused multiple times.



Kim Chi-hyung, CEO of Hyosung TNC, said, "This collaboration applies eco-friendly fiber products beyond fashion to everyday life," adding, "We plan to increase collaborations with various brands to strengthen the eco-friendly trend."


This content was produced with the assistance of AI translation services.

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