"Singer Lee Chan-won's Winning Menu"... GS25 Sells 500,000 Jin Tto Galbi Triangle Kimbap in 4 Days

Jinttobaegi Maepssak Galbi Triangle Kimbap sold at GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 25th that its Jintto Baegi Maepssak Galbi Triangle Kimbap sold over 500,000 units in four days, setting the fastest record for selling 500,000 units of a single triangle kimbap product.

The Jintto Galbi Triangle Kimbap was introduced as a competition menu by singer Lee Chan-won, who appeared on the terrestrial entertainment program Shin Sang Chulsi Pyeon Restaurant, and was confirmed as the winning menu, which GS25 then commercialized. This product features Daegu’s famous Dongin-dong spicy steamed galbi fried rice combined with a popping textured corn mayonnaise sauce, creating a well-balanced spicy and savory flavor.

Records were also made through online channels such as mobile app pre-orders and live commerce sales. Over 40,000 pre-orders were made within four days after the broadcast via the My Fridge app, and during the Naver live commerce held from 10 PM immediately after the broadcast on the 20th, more than 70,000 concurrent viewers tuned in, selling out all 10,000 prepared units within 10 minutes.

A GS25 official said, “GS25’s fresh food, known for its generosity, has combined with media commerce to write a new history and enter a second leap forward,” adding, “We will continue to make every effort to deliver the original taste to customers who want the product.”

This content was produced with the assistance of AI translation services.