CJ Foodville Vips Celebrates 25th Anniversary with 1997 Steak and More in Meal Kits
[Asia Economy Reporter Moon Hyewon] CJ Foodville's Vips announced on the 24th that to celebrate its 25th anniversary, it will launch best-selling menu items such as the 1997 Steak, Fajita, and Taco as meal kits.
The newly introduced ‘Vips 1997 Black Truffle Steak’ meal kit is a reinterpretation of the bulgogi-flavored steak that was loved by all age groups in the early days. It features tender chuck flap tail steak enjoyed with Vips' special 1997 bulgogi sauce and black truffle pesto. The ‘1997 Steak,’ which was introduced in stores last month, has received a great response, selling over 300 units daily on average, so it has been made into a meal kit to be enjoyed anytime, anywhere.
The ‘Vips Steak & Shrimp Fajita’ is a representative Mexican dish that wraps signature steak and shrimp with avocado sauce, tomato salsa, sour cream, and various vegetable toppings in a tortilla. The ‘Vips Mexican Taco’ features pork stir-fried with Vips' special seasoning, served with tomato salsa, sour cream, and spicy jalape?os.
The new meal kit products can be purchased at Vips stores, CJ Foodville's Naver Smart Store, and the integrated ordering app Chefgo for CJ Foodville's dining brands. Until the 29th, the new products will be offered at discounted prices through Naver Shopping's New Product Week, and on the 25th at 11 a.m., a Naver Shopping Live broadcast will be held. The broadcast will be styled with a retro concept that evokes memories of dining at Vips in the past.
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Additional discounts will be provided for purchases made during the broadcast, and leaving a comment with expectations in the live chat will enter viewers into a draw to win a set of five Vips Gourmet World fried rice varieties for five people. The first 10 customers who leave their order number in the comments after purchasing the product will receive the Vips 1997 Black Truffle Steak meal kit. Detailed information can be found on the CJ Foodville Naver Shopping Live channel.
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