With the Transition to COVID-19 Endemic... Electroland's Smart Watch Sales Soar

Customers are looking at smartwatches at Yongsan Electronics Land Typhoon in Seoul.

[Asia Economy Reporter Lim Chun-han] Electronics Land announced on the 23rd that sales of smartwatches, one of the wearable devices, are increasing as the COVID-19 endemic era (periodic outbreak of infectious diseases) arrives.

According to Electronics Land, smartwatch sales last month surged 384% compared to the same period last year. Sales this month are also 56% higher than the entire month of May last year.

It is analyzed that the increase in consumers purchasing smartwatches to utilize fitness functions such as blood pressure and oxygen saturation measurement is due to the recent rise in consumers enjoying outdoor activities like running, golf, and hiking.

An Electronics Land official said, “This summer, consumers who have not been able to fully enjoy summer vacations for the past two years are expected to engage in active outdoor activities, so we anticipate sales growth this summer as well. Additionally, customizing watches by changing wrist straps to desired designs is spreading like a trend, and sales of smartwatches are expected to grow further, especially among the 2030 generation who value individuality.”

This content was produced with the assistance of AI translation services.