L'Occitane Selects Lee Junho as 2022 Verbena Campaign Model
[Asia Economy Reporter Moon Hyewon] L'Occitane announced on the 23rd that it has selected Lee Junho, a member of the group 2PM and an actor, as the 2022 Verbena campaign model and launched a limited edition summer season product.
L'Occitane explained that Lee Junho's refreshing yet masculine image matches well with the summer best-seller, the fresh Verbena, and fits this season's concept, which is why he was chosen as the model.
The pictorial featuring Lee Junho was released along with the main Verbena video on the same day. The pictorial captures the meeting of Verbena and Junho in a forest covered with dew, and the video conveys the freshness of green Verbena as if stepping out of the forest into a wide-open natural space the moment it is sprayed. A follow-up video will be released next month.
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Meanwhile, the 2022 Citrus Verbena line delivers the fresh citrus Verbena energy of Summer Paradise, and the 2022 Mint Verbena line offers the green sea and refreshing, crisp summer scent. The products will be available from the 26th at L'Occitane stores nationwide, both online and offline.
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