KOTRA Publishes 'Successful Cases of Overseas Expansion' for Service Companies

[Asia Economy Reporter Jin-ho Kim] KOTRA announced on the 22nd that it has published the 'Service Companies Overseas Expansion Success Casebook,' which contains success stories of 13 service companies that succeeded in overseas expansion last year.

The service industry accounts for 70% of the domestic gross domestic product (GDP) and employment. As it is regarded as an important industry for securing new national growth engines, fostering service companies expanding overseas is becoming increasingly important.

The newly published success casebook is organized into three categories: ▲ Innovating with services never seen before ▲ Innovating with marketing that captivates local markets ▲ Innovating with proprietary promising technologies. It offers insights into the overseas expansion success stories of service companies from various fields.

Jung Woyeong, Head of KOTRA's Innovation Growth Division, said, "Technological advancements have changed consumer lifestyles," adding, "We will continuously discover emerging promising service companies and expand overseas expansion support projects tailored to each company's capabilities in stages."

Meanwhile, the success casebook can be downloaded from KOTRA's 'Haedream' website.

This content was produced with the assistance of AI translation services.