Pulmuone to Sell Korean-Made 'Traditional Kimchi' at Walmart Stores in the US

Local spectators participating in the Pulmuone kimchi giveaway event held at the Montgomery Biscuits' home stadium, a minor league baseball team in the United States, are posing for a commemorative photo holding the products. Photo by Pulmuone

[Asia Economy Reporter Song Seung-yoon] Pulmuone announced on the 20th that starting this month, it has begun selling traditional kimchi produced in Korea at over 400 Walmart stores, the largest retailer in the United States.

Under the 'Pulmuone' exclusive brand, this is the first time traditional kimchi produced in Korea has been introduced and sold in major U.S. retail stores. Since 2019, Pulmuone has been supplying vegan kimchi to various mainstream U.S. markets, including Walmart, Kroger, and Publix.

Based on the importance of the origin of raw materials due to the nature of fermented foods, Pulmuone maintains an export strategy of producing kimchi in Korea and shipping it to the U.S. The kimchi produced at the Global Kimchi Factory in Iksan, Jeonbuk, is exported to the U.S. using Pulmuone's accumulated fermentation know-how applied through the ‘Kimjangdok Cooling System.’ The kimchi introduced this time is a central-style kimchi with a clean taste based on salted shrimp, tailored to local consumers' preferences.

Cho Gil-soo, CEO of Pulmuone USA, said, "The introduction of traditional kimchi at Walmart is proof that Pulmuone's strategy to properly promote Korean kimchi worldwide has succeeded in the U.S. mainstream market," adding, "Pulmuone plans to continue expanding distribution channels and lead the U.S. kimchi market so that local consumers can more easily access original domestic kimchi produced in Korea."

This content was produced with the assistance of AI translation services.