SPC Shake Shack Opens 22nd Store in Suyu-dong, Seoul

SPC Shake Shack Seoul Gangbuk-gu Suyu Branch.

[Asia Economy Reporter Moon Hyewon] SPC Group's Shake Shack announced on the 20th that it has opened its 22nd branch, Suyu Branch, in Suyu-dong, Gangbuk-gu, Seoul.

Shake Shack Suyu Branch is located on the first floor of 'Episode Suyu838' near Suyu Station on Subway Line 4, with an area of 380㎡ and 123 seats.

Inspired by the nearby Bukhansan National Park, it creates a comfortable atmosphere infused with the colors of nature. Additionally, in collaboration with illustrator Kwon Dohee, who is recognized domestically and internationally for works utilizing geometric patterns, the branch features artwork inspired by the Joseon Dynasty painting 'Ilwol Obongdo,' depicting the ambiance of Gangbuk-gu. It also carries the meaning that when customers sit in front of the artwork at Shake Shack Suyu Branch, the painting is completed.

Besides the existing signature menus such as ShackBurger, Shack Stack, and SmokeShack, Shake Shack Suyu Branch offers a signature menu exclusive to this location called 'Ssuksuk Suyu,' a concrete dessert harmonizing mugwort, red bean, and chocolate chip cookies. From the first day of opening and for three days, the first 100 customers each day will receive an 'Open Gift Pack' consisting of Shake Shack sunglasses and socks.

Furthermore, customers who purchase over 70,000 KRW will be given an art poster by artist Kwon Dohee, produced in collaboration with 'Print Bakery,' to the first 20 customers. Until the 30th of next month, customers who purchase and fully use a 50,000 KRW Shake Shack mobile gift certificate at the Suyu Branch will receive 5,000 Happy Points on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.