Paradise City and Incheon Beer Collaborate to Launch 'Paradise Signature Ale'

Paradise City's Paradise Signature Ale.

[Asia Economy Reporter Jeon Jinyoung] Paradise City has newly launched a premium beer, ‘Paradise Signature Ale,’ through a collaboration with local craft beer brewery Incheon Beer.

‘Paradise Signature Ale,’ which promotes itself as a ‘Relax Beer,’ was planned and developed over six months starting from the end of last year. It is characterized by its fresh and smooth taste and flavor, achieved by using wheat and oats to create a just-drawn freshness. Additionally, the unique citrus scent of Paradise Diffuser is enhanced with lime and elderflower aromas, allowing anyone to enjoy a pleasant refreshing sensation without any burden. It was first introduced in draft beer form and will be released later as bottled beer (330ml).

Paradise Signature Ale will first be sold at the hotel’s first-floor ‘Garden by Raku,’ during the ‘Spring Pub Garden’ held every Friday and Saturday from 7 PM to 11 PM. To celebrate the launch, a ‘3+1 Event’ is being held until the 28th of this month, offering one free drink for every three ordered. From the end of May, it will also be available at the premium buffet restaurant ‘On the Plate,’ the Italian restaurant ‘La Scala,’ Lounge Paradise, and the poolside bar.

A Paradise City representative said, “Last year’s first collaborative promotion with Incheon Beer as part of regional coexistence received a good response, so this year we went further to jointly develop a premium beer. We hope everyone enjoys Paradise Signature Ale, which can only be tasted at Paradise City, and takes time to recharge for the recovery of daily life.”

This content was produced with the assistance of AI translation services.