Shinhan Life Extends Advertising Model Contract with Virtual Human Rozy
[Asia Economy Reporter Changhwan Lee] Shinhan Life announced on the 16th that it has extended its advertising model contract with the virtual human Rozy for one year.
Rozy is a virtual influencer who first appeared in a dancing scene in an advertisement announcing the launch of Shinhan Life in July last year, attracting attention.
Since then, Rozy has consistently worked as a brand model by appearing in Shinhan Life's music videos and interview videos.
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Song Jeongho, head of the Shinhan Life brand team, said, "Rozy has grown together with Shinhan Life, which pursues newness and surprise, as a representative brand icon of the MZ generation leading the Shinhan Life fandom," adding, "We expect Rozy's potential and value as the company's face to be limitless in the future."
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