Homeplus Opens Smart Farm Cafe at World Cup Branch... "Selling Well-being Food and Beverages"

On the 16th, models are introducing 'Farms365,' an urban smart farm cafe at Homeplus World Cup branch in Mapo-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 16th that it has opened an urban smart farm cafe, 'Farms365,' at its World Cup branch in Mapo-gu, Seoul.

Farms365 is a smart farm cafe operated by the agricultural corporation Farm Segyero, designed to reflect consumers' demand for safe agricultural products by allowing customers to see the cultivation process directly from sowing to harvest. The cafe sells well-being foods such as salads made from produce harvested on-site the same day, as well as various beverages.

The main crop is sprout ginseng cultivated using smart farming technology, which is the primary ingredient in Farms365's Himnaesam Latte. The stems and leaves contain a high amount of saponins, giving it high value as a natural resource, and thanks to Farm Segyero's proprietary technology, it features a tender texture without toughness.

A Homeplus representative said, "As vegetable sales using smart farm technology have recently gained attention in the distribution industry, we were able to be the first large supermarket chain to open a store through swift consultations with agricultural corporations aimed at creating youth jobs in social enterprises. Farms365 will provide customers with opportunities for sightseeing, dining, and hands-on experiences."

This content was produced with the assistance of AI translation services.