ELECTROLAND, Seonhan Fruit WADIZ Funding... "Meet Black Boss Watermelon"

On the 16th, farmer Son Seong-gi, who cultivates Black Boss watermelons from Sunhan Fruit for Electron Land, is introducing the product.

[Asia Economy Reporter Lim Chunhan] Electron Land announced on the 16th that it will sell its premium fruit brand Seonhan Fruit through the crowdfunding platform Wadiz.

Seonhan Fruit is Electron Land's fruit brand that sells the top 10% of excellent domestic fruits, carefully selected by veteran fruit auctioneers from Seoul Cheonggwa, a legal wholesale corporation of Garak Market. The Seonhan Fruit crowdfunding operates through Wadiz, where participants in the funding receive high-quality fruits cultivated during the funding period, delivered after harvest.

Electron Land selected the Black Boss watermelon as the first fruit for funding. The Black Boss watermelon is a new variety that combines the high-sugar yellow-fleshed watermelon from Southeast Asia with the black-skinned watermelon that grows best in the domestic climate. It was cultivated by farmer Son Seonggi, who has 20 years of experience growing watermelons in Gochang, Jeonbuk, and only products with a sugar content of 13 Brix or higher, selected through non-destructive sugar content sorting, are delivered to funding participants.

An Electron Land official stated, “We decided to carry out this project because Seonhan Fruit, which strictly manages from cultivation to distribution and sells only the highest quality fruits, fits well with the Wadiz funding system that supports the product creation process. Starting with the Black Boss watermelon, we plan to continuously conduct funding for various Seonhan Fruit products, including new varieties and seasonal fruits, to expand contact points with consumers.”

This content was produced with the assistance of AI translation services.