Shinsegae Duty Free Celebrates 6th Anniversary by Supporting 'K-Fashion Dreamers'

Shinsegae Duty Free's Lifeworks store.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free Main Store is celebrating its 6th anniversary by launching a special donation program called ‘Dream Factory, Standing Together at 20 Talent Development Support Campaign’ for aspiring K-fashion talents.

According to Shinsegae Duty Free on the 12th, to mark its 6th anniversary, the company is going beyond discovering brands to nurturing the next generation of K-fashion leaders together with customers.

The campaign aims to support low-income youth interested in careers in fashion and clothing by helping develop their talents and skills to achieve independence. During the campaign period, customers can automatically participate in the donation simply by purchasing items at Shinsegae Duty Free.

From June 18, the anniversary of the store opening, until July 31, 0.5% of the purchase amount made by domestic customers at Shinsegae Duty Free will be automatically collected as campaign funds.

The funds raised through the campaign will be provided as scholarships through the Green Umbrella Children’s Foundation to help the targeted youth develop their abilities, such as obtaining certifications, by next year.

Additionally, after a selection process and mentor appointment, from June, activities such as site visits to Shinsegae Duty Free business locations and mentoring by employees will be actively conducted. The plan is to continue various support activities for youth who have been interested in fashion but were unable to receive support due to difficult circumstances, helping them develop their skills and acquire certifications.

A Shinsegae Duty Free official said, “To celebrate our 6th anniversary, we planned this donation campaign to meaningfully give back the great love we have received from customers so far and to support youth who will lead the future of K-fashion.”

Meanwhile, Shinsegae Duty Free has continuously expanded its lineup of K-fashion brands that are gaining popularity in domestic and international fashion markets, reflecting the rising status of K-fashion.

Brands such as NERDY, Ader Error, and MLB have expanded globally after entering the store, advancing into markets like Japan, China, and Australia. In March this year, new brands such as ‘Lifework’ and ‘Big Wave Collective’ joined, driving the K-fashion craze.

This content was produced with the assistance of AI translation services.