Transbeverage Relaunches Premium Vodka 'SKYY'
[Asia Economy Reporter Song Seung-yoon] Transbeverage announced on the 10th that it will relaunch the world-renowned premium vodka 'SKYY'.
The renewed SKYY was developed with the participation of global experts including geologists, water sommeliers, chefs, and bartenders to transcend the limits of ordinary vodka and deliver SKYY's unique taste. It has been renewed with a fresh and clean texture that evokes the freshness of nature. At first, a subtle crispy aroma can be detected, followed by mineral water and salty flavors, along with citrus and pineapple scents in the middle. The finish offers an interesting and complex taste with notes of hay and roasted grains.
The packaging has also been redesigned. It features a sleek cobalt blue bottle and cap, incorporating a logo and design inspired by the blue waves and ripples of San Francisco. The bottle has a capacity of 750ml and an alcohol content of 40%. It is available for purchase at major liquor shops, alcohol retailers, and through smart order services.
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A Transbeverage representative stated, "SKYY is the most progressive image vodka created for consumers who boldly and positively enjoy every moment without backing down even in difficult situations." They added, "We will continue to release various products that satisfy all generations, including the MZ generation (Millennials + Generation Z), and strive to expand the domestic premium liquor market."
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