Support the 2030 Busan World Expo Bid Together! ... Busan City Launches Promotion in the Capital Region

The outdoor electronic billboard at COEX Artium Plaza is displaying a media art advertisement that depicts the majestic and fluid movements of a whale created by people gathered from around the world.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Doo-yeol] Busan City is conducting focused promotion to attract the 2030 Busan World Expo by utilizing buses and urban railways in the Seoul metropolitan area in line with the new government's national agenda.

The city has focused on achieving promotional effects that catch and imprint the attention of passersby by using locations with high foot traffic and large advertising facilities within the metropolitan area.

At the COEX Plaza outdoor electronic billboard, promotional videos in the form of media art and support messages for the bid will be displayed in ultra-high definition, targeting the monthly average of 5 million people passing through Samsung Station and exhibition visitors.

In major metropolitan hubs such as Gwanghwamun and Yeouido bus shelters, urban railway screen doors, and lighting advertisements, the city plans to captivate the attention of commuting citizens by featuring Lee Jung-jae, the first promotional ambassador for the 2030 Busan World Expo.

Buses traveling between Seoul and Gyeonggi Province will be wrapped with the Expo slogan, "Please join us in supporting Korea's first World Expo, the 2030 Busan World Expo," aiming to build consensus for the bid among younger generations, including the MZ generation.

Park Hyung-jun, Mayor of Busan, said, "We will do our best to promote the bid by concentrating all capabilities between the pan-government organization and private companies to raise awareness of Korea and Busan worldwide and to build domestic and international consensus for the bid."

Busan City and the Central Bid Committee selected a comprehensive promotional agency in February this year to create favorable conditions for the successful attraction of the 2030 Busan World Expo.

To effectively target members of the Bureau International des Expositions (BIE), key countries and Kingpin cities have been selected, and phased and strategic promotions are ongoing.

Focusing on major overseas hub cities, the city plans to secure overseas support bases by analyzing key schedules such as the BIE General Assembly. The media dissemination promotion strategy will also be pursued through new media, newsletters, and foreign journalists, including existing media.

This content was produced with the assistance of AI translation services.