Over 10,000 Participants Join Starbucks' 'Dadaikseon Campaign'

April Personal Cup Usage Increased by 53% Compared to Last Year

[Asia Economy Reporter Moon Hyewon] Starbucks Korea revealed that more than 10,000 customers participated in the 'Dadaikseon Campaign' held from the 5th to the 30th of last month to promote the use of reusable cups.

Starbucks announced on the 10th that a total of 10,616 customers participated during the 26-day campaign period.

The Dadaikseon Campaign consisted of the 'Reusable Cup Usage Certification Campaign,' where customers used reusable cups at Starbucks stores nationwide and submitted certification photos, and the 'Eco Store Reusable Cup Return Certification Event,' where customers took photos of themselves returning reusable cups after using them at eco stores without disposable cups.

As a result, the number of personal reusable cup uses by customers last month increased by 53% compared to April of last year.

The cumulative number of personal reusable cup uses from 2007 to April of this year reached 94.98 million.

Starbucks plans to give various prizes through a lottery among customers who participated in the Dadaikseon Campaign. Among customers who participated in the reusable cup usage certification campaign, 2,188 will be selected by lottery to receive one of four types of marine animal plush toys randomly, tall size free drink coupons, tickets to the Seoul International Environmental Film Festival, and other various gifts. Among customers who participated in the eco store reusable cup return certification event, 340 will be selected by lottery to receive two of the four types of marine animal plush toys randomly. Winners will be announced on the 20th and will be individually notified.

This content was produced with the assistance of AI translation services.