Samsung Electronics Regains 'No.1' Market Share in India's Smartphone Market

Samsung Headquarters in Seocho-dong, Seoul [Image source=Yonhap News]

Samsung Electronics has regained the top monthly market share position in India, the world's second-largest smartphone market, after six months.

According to market research firm Counterpoint Research and industry sources on the 9th (local time), Samsung Electronics recorded the number one market share in both volume (22%) and sales value (27%) in the Indian smartphone market in March.

This is the first time in six months since September last year that Samsung Electronics has held the number one monthly market share.

Samsung Electronics held an 81% market share (by volume) in the premium smartphone market priced above 100,000 rupees (approximately 1.64 million KRW). The flagship Galaxy S22 Ultra dominates 74% of sales in this segment, continuing its upward trend.

In the premium market priced above 30,000 rupees (approximately 500,000 KRW), Samsung Electronics also ranked first with a 38% market share.

In the first quarter (January to March) of this year, Samsung Electronics ranked second in smartphone market share with 20%, following China's Xiaomi at 23%.

Counterpoint Research explained, "Among the Galaxy S22 series, the Ultra model equipped with the S Pen and Note features was very popular," adding, "As we move into the second quarter, demand for the Galaxy S22 is increasing."

India sold 168 million smartphones last year, making it the world's second-largest smartphone market after China.

This content was produced with the assistance of AI translation services.