Emart's Largest Ever First Half Wine Market... Up to 70% Discount

Emart will hold a mid-year wine market from the 12th to the 18th, offering over 1,600 wines at discounts of up to 70%.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 10th that it will hold a first half wine market from the 12th to the 18th, offering over 1,600 wines at discounts of up to 70%.

This wine market has increased the quantity of popular items by 20% compared to previous wine markets. To supply affordable wines, pre-planning began six months in advance, and by placing bulk orders of more than 2,000 bottles per item, branded wines are offered at prices lower than the overseas average. Representative products include Laurent Perrier Harmony Demi-Sec produced in the Champagne region of France and Santa Rita Triple C red wine from Chile.

Targeting the spring and summer picnic seasons, a champagne collection has also been prepared. Wines such as Charles de Cazanove 2008 and Perrier-Jou?t Grand Brut Blanc de Blancs will be sold.

SSG.com will also open its first online wine market during the same period, offering special price wines. Customers can purchase through store pickup orders by placing an online order and picking up the products at a nearby Emart store.

Recently, the number of consumers seeking high-priced wine products has increased. Looking at Emart’s sales proportion by wine price range, the sales share of wines priced over 50,000 won rose from 16.1% in 2020 to 22.6% from January to April 2022.

An Emart official said, “This wine market has increased the quantity of major products and lowered prices for wine consumers. As the domestic wine retail market size reaches 1 trillion won and the wine base expands, we have made thorough preparations to create a wine market that can satisfy everyone from wine beginners to enthusiasts.”

This content was produced with the assistance of AI translation services.