Lotte Confectionery Renews Ice Cream 'World Cone'... "Double Milk and Vanilla Flavor"
[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 9th that it has renewed its flagship cone ice cream, World Cone.
Through this renewal, World Cone has approximately doubled the content of milk and vanilla flavor. The vanilla flavor uses products certified by the eco-friendly Rainforest Alliance (RA), adding an environmental meaning. The package design retains traditional elements that have become symbols of World Cone, such as red and blue colors and star patterns, while adding design elements like increased milk content wording and the RA certification mark.
Since its launch in 1986, World Cone has recorded cumulative sales of about 1.64 trillion won until last year. Approximately 3 billion units have been sold. World Cone has held the number one sales position in the entire cone market since 1988, just two years after its launch, and continues to maintain this position. World Cone consists of four flavors: Madagascar Vanilla, Choco, Cookies and Cream, and Camaroza Strawberry.
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A Lotte Confectionery official said, "We plan to further solidify World Cone's position as the national representative ice cream by carrying out various promotions this year as well."
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