LG Electronics Launches 'CineBeam Laser' 4K... Targeting Home Cinema Market

Clear Image Quality Even in Bright Environments

[Asia Economy Reporter Jin-ho Kim] LG Electronics is actively targeting the premium home cinema market with the launch of the new LG CineBeam Laser 4K model.

The new LG CineBeam Laser 4K (model name: HU915QE) features a ‘3-channel laser light source’ that simultaneously utilizes three laser light sources to reproduce the three primary colors of light. Compared to a single light source, it delivers clearer and more vivid images even during the day. It supports 3,700 ANSI lumens, equivalent to turning on 3,700 candles simultaneously, which is the highest level in the industry among ultra-short-throw projectors for home use.

LG Electronics has applied various functions that automatically optimize brightness according to the viewing environment and content. It is equipped with an ambient light sensor that automatically adjusts screen brightness based on surrounding light and adjusts the light source output according to the video being played.

It supports various features such as ▲Dynamic Tone Mapping, which subdivides scenes on the screen to maximize HDR effects in each area ▲Filmmaker Mode, which preserves the color and atmosphere intended by the original creator ▲4K TruMotion, which displays fast-moving images more clearly and naturally, providing customers with a vivid home cinema experience.

By applying an ultra-short-throw method, it can be installed just 9.8 cm?about half a hand’s breadth?from the screen to project a giant 100-inch (approximately 254 cm diagonal) screen.

Customers can conveniently access various OTT services such as YouTube and Netflix via the internet without connecting any separate devices. It also supports AirPlay 2 and Screen Share, allowing easy sharing of screens from mobile phones and other devices.

The minimal design optimized for interior decoration is another advantage. The clean beige-colored main body features beige fabric from the premium fabric brand Kvadrat on the front panel.

LG Electronics will sequentially launch the new LG CineBeam Laser 4K starting in Korea on the 9th, followed by major markets including North America, Europe, and Japan. The domestic retail price is 6,490,000 KRW.

Sunhyung Kim, Executive Director of Marketing for Korea HE at LG Electronics, said, “We will actively target the home cinema projector market by leading with the LG CineBeam, which combines differentiated image quality technology and convenience.”

This content was produced with the assistance of AI translation services.