GS25, Online and Offline Integrated Wine Market... "Meet Us Across the Country"
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 9th that starting this month, it will hold an integrated online and offline wine market at over 620 stores nationwide and on the online liquor platform Wine25Plus.
This event will be operated in three types considering the major commercial districts and spatial conditions of each regional store: ▲Flagship Market with 20 locations ▲Mini Market A with 100 locations ▲Mini Market B with 500 locations.
The Flagship Market, themed as a wine specialty pop-up store, will offer more than 100 types of alcoholic beverages ranging from high-end wines to rare whiskeys. Mini Market A will operate as a shop-in-shop within stores, handling 30 to 50 daily wines to premium wines. Mini Market B will set up space inside stores to sell 10 to 30 best-selling wines. These event products can also be found on the online liquor platform Wine25Plus.
GS25 plans to further expand its liquor specialty stores and diversify the product lineup of Wine25Plus, which handles about 5,000 types of alcoholic beverages including soju, beer, wine, whiskey, and traditional liquors.
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A GS25 representative said, “To welcome the peak wine season in May, we have prepared a bold integrated online and offline wine market event. We will lead the popularization of the wine market by expanding a diverse and cost-effective product lineup through the convenience store channel, a platform closely connected to daily life.”
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