Able C&C Missha, Sales Double in One Year Since Entering US Amazon Market

[Asia Economy Reporter Moon Hyewon] Able C&C's Missha has more than doubled its sales within one year of entering Amazon in the United States.

Able C&C's Missha announced on the 9th that after re-establishing its U.S. corporation in April 2020 and entering the online shopping mall Amazon, its sales last year increased sharply by 115% compared to the previous year within just one year.

Able C&C analyzes that Missha's localization strategy, based on core skincare products, has perfectly targeted the preferences of American consumers. Along with the K-beauty trend gaining attention in the U.S. market, the increased interest in skincare products and self-skincare instead of flashy makeup after the COVID-19 pandemic has also acted as a driving factor for sales growth on Amazon.

Able C&C plans to focus marketing activities targeting the MZ generation, which has rapidly emerged as a major consumer group for cosmetics in the U.S., and will continuously expand its online and offline distribution channels by entering multiple offline retail channels this year. On Amazon, the company intends to strengthen its brand portfolio by applying the know-how accumulated so far?such as customized product pages, keyword advertising, and pricing policies?not only to Missha but also to A'PIEU, Celapy, and Lapothicell.

Jang Sehun, head of Able C&C's U.S. corporation, said, "Able C&C's Missha, which has secured solid brand recognition in the U.S. market over many years, is showing remarkable results through diversification of distribution channels and localization strategies," adding, "We plan to expand our presence not only in the North American market but also in the Latin American market, which has been steadily sending love calls."

This content was produced with the assistance of AI translation services.