Increased Outings in May... Shinsegae Department Store Targets 2030 Fashion Market

Shinsegae Department Store will hold a Youth Market event targeting the 2030 generation.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Department Store is hosting a fashion event for the 2030 generation youth called ‘Shinsegae Youth Market’ throughout May. Now in its fourth year, this event carefully selects over 40 popular social media (SNS) brands that are rarely found in traditional department stores.

The Youth Market will be showcased at Daejeon Shinsegae Art&Science until the 12th, followed by events at Gwangju Shinsegae, Gangnam Branch, and Centum City Branch. Visitors can find the latest products ranging from clothing to accessories and lifestyle items.

During the Youth Market period, Shinsegae Gangnam Branch will present SNS popular golf items that appeal to trend-sensitive young golfers. Participating brands include Danilove, Choi Label, Arcplay, Mongbuddy, The Coco, Vaneis, Glass Choi, Uglyproof, Nunu Collection, Mask Lab, and Nature Mother. Representative products include the Arcplay Pleats Skirt priced at 198,000 KRW and the Danilove Pleats Skirt at 94,800 KRW.

At Gwangju Shinsegae, handmade jewelry brand Punkroom, diffuser seller Eclore Bloom, and cute character socks and pajamas brand Of One are featured. Representative products include the Punktum Silver Couple Ring at 59,000 KRW, Eclore Bloom Room Spray at 90,000 KRW, and Hunmin Sangsa Living Natural Rubber Mat at 45,000 KRW.

Uijeongbu Branch offers women’s clothing brands Laopinew, Oben, A Moment, and All of Us, along with accessories from Rose & Noah, Pin, and Byrucci. Representative products include Laopinew blouses priced between 79,000 KRW and 99,000 KRW, and Rose & Noah earrings at 19,000 KRW.

A summer dress brand pop-up is also prepared. Daejeon Shinsegae Art & Science and Times Square Branch will host the Byseou pop-up until July 31. Representative products include the Emily Maxi Wrap Dress priced at 159,000 KRW, and a 10,000 KRW discount is offered for purchases over 300,000 KRW.

Choi Munyeol, Executive Director in charge of fashion at Shinsegae Department Store, said, “We gathered popular SNS brands in one place to create a fashion event for the 2030 generation,” adding, “We expect the Youth Market to attract young customers who are sensitive to trends to visit offline stores.”

This content was produced with the assistance of AI translation services.