Hyundai Genuine Strengthens Construction Equipment Design... First Review Meeting Since Establishment of Integrated Design Center

Design Keyword Presentation and Integrated Model Design Review

The three construction machinery companies (Hyundai Genuine, Hyundai Construction Equipment, Hyundai Doosan Infracore) held an integrated model design review meeting at the design studio located within Hyundai Doosan Infracore's headquarters at the Incheon Global R&D Center, attended by key executives and employees. (In the photo, front row, second from the left: President Jo Young-cheol, CEO of Hyundai Genuine; third from the left: Vice Chairman Son Dong-yeon, CEO of Hyundai Genuine; fourth from the left: Vice President Choi Cheol-gon, CEO of Hyundai Construction Equipment) Photo by Jo Young-cheol

[Asia Economy Reporter Park Sun-mi] Hyundai Heavy Industries Group's three construction equipment companies (Hyundai Genuine, Hyundai Construction Equipment, Hyundai Doosan Infracore) have strengthened their design capabilities to maximize synergy by holding the first design review meeting since establishing the Integrated Design Center.

Hyundai Genuine announced on the 8th that the three construction equipment companies held a design review meeting for the integrated model scheduled for release in 2025. About 50 executives and employees from purchasing and sales departments of the three companies attended the meeting, including Hyundai Genuine Vice Chairman Son Dong-yeon, President Cho Young-chul, Hyundai Doosan Infracore CEO Oh Seung-hyun, and Hyundai Construction Equipment CEO Choi Cheol-gon.

At the review meeting, various discussions took place, including the presentation of keywords regarding the design direction the two companies should pursue in the future, design reviews of the integrated model, and design elements that could lead to consumer convenience and sales.

Vice Chairman Son of Hyundai Genuine urged, "Under the coordination of the Design Center, please well express the identity that each company should pursue in the long term in the products." President Cho also said, "The integrated model to be released in 2025 should be a product that can further enhance the global competitiveness of the three companies," adding, "Please focus on composing a design that the market and customers desire."

To strengthen product design capabilities, Hyundai Genuine established the Design Center in November last year by integrating the design organizations of the two companies. The Integrated Design Center is composed of construction equipment product design experts and oversees the new model designs of Hyundai Construction Equipment and Hyundai Doosan Infracore, concept model designs expressing each company's identity and new technologies, as well as integrated model designs.

The Integrated Design Center is focusing on developing designs that prioritize the aspects customers consider first when purchasing products, in line with global trends. In particular, the center identified that customers looking for small excavators prioritize work convenience over equipment performance, and by reflecting this in the design development of small models, it has achieved consecutive awards in global design competitions.

A Hyundai Genuine official stated, "To compete with world top-tier companies, design capabilities reflecting customer needs are necessary as well as quality," adding, "We will do our best to introduce innovative and comfortable designs to the market through continuous investment and reinforcement of design personnel."

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