Kooksoondang's 30-Year-Old Baekseju... 700 Million Bottles Sold So Far

[Asia Economy Reporter Koo Eun-mo] Kooksoondang announced on the 4th that Baekseju, which celebrates its 30th anniversary this year, has surpassed 700 million bottles in cumulative sales. This means that approximately 64,000 bottles have been sold daily over the past 30 years.

Kooksoondang began developing Baekseju with the aim of creating a representative Korean liquor to introduce to foreign tourists after the 1986 Asian Games and the 1988 Seoul Olympics. The patented "raw rice fermentation method" was used in the production of Baekseju. This method involves not heating the mixture until the liquor is completed, using powdered raw rice and water at room temperature as is.

Kooksoondang explained that when Baekseju was first introduced, customized marketing efforts such as visiting establishments in suburban areas played a role in its popularity. They distributed menus and posters with phrases like "Baekseju, the liquor that pairs well with Samgyetang" and "Baekseju, the liquor that pairs well with eel" to increase brand awareness.

Since 2008, they have been using 'Seolgengmi,' the first rice exclusively for brewing in Korea, supplied by local farms to produce the liquor. Recently, in line with the eco-friendly trend, they introduced transparent bottles that reduce environmental pollutants.

A Kooksoondang official stated, "Baekseju is exported to over 50 countries including China, the United States, and Japan, promoting Korean liquor worldwide."

This content was produced with the assistance of AI translation services.