Lee Sang-hak, Head of Sustainable Management at KT&G (center), Yoo Sang-jun, Head of Marine Conservation at the Korea Marine Environment Management Corporation (left), and Hong Seon-wook, CEO of the East Asia Sea Community Ocean, are signing a business agreement and taking a commemorative photo.

Lee Sang-hak, Head of Sustainable Management at KT&G (center), Yoo Sang-jun, Head of Marine Conservation at the Korea Marine Environment Management Corporation (left), and Hong Seon-wook, CEO of the East Asia Sea Community Ocean, are signing a business agreement and taking a commemorative photo.

View original image


[Asia Economy Reporter Eunmo Koo] KT&G announced on the 4th that it signed a memorandum of understanding (MOU) on the 3rd with the Korea Marine Environment Management Corporation and the East Asia Sea Community Ocean Association to jointly promote marine environmental protection activities.


Through this agreement, which is the second following last year, KT&G plans to further strengthen its marine environmental protection projects. While continuing existing activities such as marine pollution surveys and marine cleanup, the scope will be expanded to coastal areas nationwide, and volunteer activities involving employees will be increased to actively fulfill the company’s social responsibility.


To this end, KT&G will also participate in adopting “Banryeohaebyeon” (Companion Beach). The Banryeohaebyeon system is a private participation campaign that began in Texas, USA, in 1986, where a certain section of the beach is adopted and cared for like a companion animal. This year, KT&G plans to designate four coastal areas as Banryeohaebyeon, voluntarily collecting trash and improving the landscape to maintain the beaches.


Additionally, to raise awareness of marine environmental protection, KT&G will hold a junk art exhibition using marine waste in connection with the international conference to be held at BEXCO in Busan in the second half of this year.



A KT&G official stated, “We have joined forces again this year with public institutions and civic groups to pass on a clean sea to future generations. We will strive to enable many people to participate in marine environmental protection through close cooperation and continue to carry out various eco-friendly activities.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing