'Antenna Shop' Alternative Recommended as 'Exploration Store'

Say "Age Irrelevant" Instead of "Ageless" View original image


The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language recommended on the 4th to replace the term 'ageless' with the Korean phrase 'nai mugwan' (meaning 'age irrelevant'). Additionally, they suggested 'tamsek maejang' as the Korean alternative for 'antenna shop.'


'Ageless' refers to not being constrained by age in any choice. At the new word meeting held on the 20th of last month, the Ministry and the Institute reviewed the appropriateness and usability of meanings and decided on 'nai mugwan' as the replacement term. The selection also reflected survey results. In a public acceptance survey conducted from the 22nd to the 28th of last month with about 2,000 participants, 80.5% of respondents answered that it was appropriate. 65.6% agreed on the necessity of a Korean alternative. An 'antenna shop' refers to a store operated to understand consumer preferences or reactions before developing products or services. In this discussion, 'tamsek maejang' was selected as the appropriate Korean term.



The new word meeting is a committee that provides Korean alternative words easily understood by the general public before difficult foreign neologisms spread. Experts from various fields such as Korean language, foreign languages, education, publicity and publishing, information and communication, and media participate. The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language plan to continuously promote the use of alternative words led by government ministries and media outlets.


This content was produced with the assistance of AI translation services.

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