Samsung D's 'Eco Square OLED' Wins SID 'Display of the Year' Award

Industry's First Polarization-Free OLED Technology Selected as 'Display of the Year'

[Asia Economy Reporter Sunmi Park] The 'Eco Square OLED (ECO2 OLEDTM)' technology, which pioneered the popularization of foldable displays, has been recognized for its excellence by the Society for Information Display (SID), the world's largest display conference.

Samsung Display announced on the 5th that its Eco Square OLED technology, which integrates the polarizer function for the first time in the industry, won the SID 'Display of the Year' award.

The 'Display of the Year' award is given to the most innovative display product released in the previous year and is considered the most prestigious award among the 'Display Industry Awards (DIA)' presented annually by SID.

SID praised, "Thanks to the Eco Square OLED technology, foldable technology has rapidly advanced," adding, "Compared to conventional OLEDs with the same brightness, it reduces power consumption and excels in color expression."

Eco Square OLED is a technology that improves power consumption by removing the polarizer and applying a new panel stacking structure, first applied in the Galaxy Z Fold3. Generally, brightness decreases by more than 50% when light passes through a polarizer. By applying Eco Square OLED technology, light transmittance is increased by 33%, enabling up to 25% reduction in panel power consumption at the same brightness, making it a groundbreaking low-power technology. Additionally, since it does not use plastic polarizer materials, it is regarded as an environmentally friendly technology.

Kim Sung-chul, President of the Small and Medium Display Business Division, said, "To improve power consumption of mobile devices, we have long conducted various R&D efforts such as enhancing the efficiency of organic materials, improving material properties, and changing panel structures. Eco Square OLED is a very meaningful achievement that dramatically improves panel power consumption," adding, "We will continue to lead innovation in the display industry through ongoing development of eco-friendly, low-power technologies."

Samsung Display plans to expand the application of Eco Square OLED technology, currently applied only to foldable products, to other smartphones as well as various applications.

This content was produced with the assistance of AI translation services.