Bodram Chicken Launches Art Collaboration Project

[Asia Economy Reporter Moon Hyewon] Boardram Chicken announced on the 4th that it will carry out an art collaboration project with domestic artists.

The first work was carried out together with the illustrator ‘GRETA FRIEDEN,’ who paints with the main theme of ‘The Life of the Elderly Couple Greta Grandma and Frieden Grandpa.’

??Illustrator GRETA FRIEDEN is an artist recently gaining attention for her vibrant colors and witty illustrations. In this collaboration, she reinterpreted the image of the elderly couple enjoying Boardram Chicken in her own style and expressed it as a sensuous design illustration.?

Boardram Chicken plans to break away from the image limited to long-established brands through fresh and original artwork not seen in existing chicken franchises, and to increase brand affinity among the 2030 MZ generation. The illustration works can be viewed on Boardram Chicken’s official website and Instagram account.

??A Boardram Chicken representative said, “The project will not be a one-time event but will be conducted regularly every year through collaboration with domestic artists,” adding, “Starting with the art collaboration project, we will carry out unique marketing campaigns targeting the MZ generation.”

This content was produced with the assistance of AI translation services.