Everyfit and CGV Collaborate on Local Business Revitalization Promotion

[Asia Economy Reporter Hyungsoo Park] Everyfit, an O2O platform for fitness and beauty, operating Everyplay, announced on the 3rd that it will run the 'Everyfit Lucky Combo' promotion jointly with CJ CGV to revitalize local commercial districts until the end of next month.

The Everyfit Lucky Combo sold nationwide at CGV includes Everyfit coupons along with the existing combo set. Membership cards and facility usage tickets provided by centers near CGV are also added to the lucky card.

After purchasing the Everyfit Lucky Combo, customers can participate in roulette and SNS events on the Everyfit app to receive generous prizes such as membership cards, Apple Watch, and AirPods Pro.

Everyfit prepared this event jointly with CGV to support partner centers that have endured difficult times during the COVID-19 environment. The promotion started earlier this month when eating inside theaters was permitted. It is expected to help promote nearby centers to moviegoers visiting the theaters.

Everyfit offers combo product discounts, mileage coupons, and prizes, while CGV supports X-banners and digital advertising spaces within the theaters to directly promote nearby centers.

Everyfit also provides the fitting class product, introduced earlier this year, as part of the Everyfit Lucky Combo. They plan to expand this new method of purchasing fitness center memberships by experiencing them firsthand before deciding. The Everyfit fitting class is an exclusive product that allows users to use the center directly for 3 to 5 days at a reasonable price, experiencing usage times, center facilities, and trainer proficiency in advance to decide on the center.

Kim Jinwoo, team leader at Everyplay, said, "Moviegoers get the opportunity to enjoy fitness and Pilates along with cultural activities," adding, "For local partner centers, it is an effective regional win-win marketing strategy to attract members who have decreased."

Everyfit is a fitness and beauty O2O platform that connects over 7,500 partner centers nationwide across 55 fitness and beauty categories via mobile, leading a reasonable center usage paradigm. It has received positive feedback from users based on 100% refunds for unused memberships and support for interest-free installments up to 8 months.

For details regarding Everyfit's Lucky Combo promotion and center management support programs, customers can receive detailed guidance through the customer center (1566-8149). The Everyfit app is available for free download on Google Play Store and Apple App Store.

This content was produced with the assistance of AI translation services.