Emart24, Kwon Hyuksoo Faces Citizens in Mukbang Battle... "Strengthening Interactive Content"

Emart24 will hold the 'Street Meokbbang (Eating Broadcast + Bread) Contest' on the 4th in the area around Gyeongui Line Forest Trail in Yeonnam-dong.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 3rd that it will hold a ‘Street Mukbbang (Eating Broadcast + Bread) Contest’ where broadcaster Kwon Hyuk-soo will compete in a mukbang contest with citizens in the area of Gyeongui Line Forest Road in Yeonnam-dong from 2 PM to 5 PM on the 4th.

Kwon Hyuk-soo will recruit challengers on the street for 2 hours and 4 minutes to compete in eating Emart24’s new product, ‘Cream Cheese Garlic Bread.’ Customers who win the mukbbang contest will receive 200,000 KRW in cash on the spot, while those who lose will be given a box of Cream Cheese Garlic Bread as a gift. The time limit and winning conditions will be decided by drawing lots on site. The challenges include eating one bread first, eating more bread within 24 seconds, eating one bread first without a drink, and 2:2 or 3:3 team bread-eating battles.

Emart24 planned this event to commemorate the launch of Cream Cheese Garlic Bread. Instead of simply introducing the product’s features through videos, the company aims to communicate closely with customers through differentiated content that combines entertaining mukbangs popular on social media (SNS) with customer participation events. The Street Mukbbang Contest video will be uploaded on Emart24’s official YouTube channel, and a review event will also be held to strengthen two-way communication with customers.

An Emart24 official said, “We focused on enabling two-way communication with customers through friendly participatory content rather than one-way information delivery,” adding, “We plan to continue producing fun and differentiated content to resonate with the MZ generation (Millennials + Generation Z).”

This content was produced with the assistance of AI translation services.