Handok Festal Launches New Digital Campaign 'Eat’s OK'

Delivering Encouragement Messages to the MZ Generation

[Asia Economy Reporter Lee Gwan-joo] Handok announced on the 2nd that it will conduct a digital campaign called 'Eat’s OK' to increase empathy with the MZ generation for its digestive medicine Festal.

The newly released 'Eat’s OK' digital advertisement delivers a supportive message to young people, saying 'It’s OK' even if they are clumsy and imperfect, using a fun double entendre. It also conveys a message of hope that frustrating situations like indigestion can be refreshingly resolved with Festal.

As part of the Eat’s OK campaign, Festal is holding a 'My Own Eat’s OK Moment' event on Handok’s online store Ilsang Health until the 20th. Participants are invited to share stories of overcoming tough situations by ‘eating but’ persevering and ‘digesting’ them.

Through this campaign, Festal will accumulate a certain amount of money based on the number of participants and raise funds for children suffering from food insecurity. For each story submission, 100 KRW will be donated, and for each Instagram story participation, 1,000 KRW will be contributed.

Kim Mi-yeon, Executive Director of Handok’s OTC Business Division, said, “Festal, which has been loved by the Korean people for over half a century due to its powerful digestive effect, aims to strengthen empathy with the MZ generation through this campaign. Nowadays, many people seek digestive medicine not because of overeating but due to stress-induced indigestion, and we hope Festal can help young people refreshingly ‘digest’ their troubled minds as well.”

This content was produced with the assistance of AI translation services.