CJ Olive Young Partners with Baeksul to Launch Cotton Candy and Dalgona... "Targeting MZ Generation"

Snowflake Cotton Candy, Snowflake Dalgona, Lemon Lime Snowflake Cotton Candy sold at CJ Olive Young.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 2nd that its private brand (PB) Delight Project has partnered with CJ CheilJedang's Baeksul to launch three unique collaborative products: Snowflake Cotton Candy, Snowflake Dalgona, and Lemon Lime Snowflake Cotton Candy.

Snowflake Cotton Candy uses Baeksul's signature xylos sugar, offering a soft caramel flavor. Lemon Lime Snowflake Cotton Candy provides a refreshing taste. Snowflake Dalgona is also made thickly with xylos sugar, adding a fun chewy texture.

Olive Young has started selling the new products at nationwide stores, its official online mall, and mobile application (app), along with promotions. Until the 12th, Snowflake Cotton Candy, Lemon Lime Snowflake Cotton Candy, and Snowflake Dalgona are each available at a 10% discounted price. In mid-month, a special Snowflake Snack Set with limited quantities will be introduced exclusively on the online mall.

An Olive Young official said, “We expect that the Delight Project, which offers delicious and healthy snacks, and Baeksul, a familiar and long-standing brand to consumers, will provide customers with a unique enjoyment,” adding, “We plan to continue presenting various unique collaborations that can captivate the MZ generation (Millennials + Generation Z).”

This content was produced with the assistance of AI translation services.