CU, Pocket CU Renovation Commemorative Giveaway Event... "From Chanel Bags to Nike Dunk"

CU is holding a major event this month to celebrate the revamp of its membership application (app), Pocket CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 2nd that it will hold a large-scale event to celebrate the relaunch of its membership application (app) ‘Pocket CU’.

As a main event, until the 31st of this month, CU is partnering with the limited-edition trading platform Cream to hold a prize event. Prizes include a Chanel bag, Nike Dunk sneakers, Dyson Airwrap styler, and Sony PlayStation. Participation is possible by watching a promotional video introducing the revamped features of Pocket CU and answering a simple quiz at the end of the video. Customers who purchase products using the QR code payment function of Pocket CU at CU stores or who purchase products through Pocket CU will be given additional chances to enter.

Every day at 3 PM, free exchange coupons for the instant brewed coffee ‘Get Coffee,’ 5,000 KRW discount coupons for delivery, and 3,000 KRW discount coupons for the Penpick service will be given on a first-come, first-served basis.

According to CU, after the relaunch of Pocket CU, the average number of new daily sign-ups increased by 26.4% compared to the previous week, and the daily number of users increased by 65.2%. The number of uses of the reservation purchase service also increased by 85.9%.

A BGF Retail official said, “We have prepared an unprecedented event to introduce the newly relaunched Pocket CU to customers and provide a more enjoyable user experience,” adding, “We will continue to make various attempts to provide services that break down the boundaries between online and offline, and to offer a pleasant shopping environment and abundant benefits.”

This content was produced with the assistance of AI translation services.