Indexfinger Launches School Community Platform 'JigeumUri'

[Asia Economy Reporter Hyungsoo Park] Software and platform development company Indexfinger announced on the 1st that it has launched the school-based community platform app ‘Jigeumuri’.

The anonymous community app exclusively for teenagers, 'Jigeumuri', allows students to communicate with peers from the same school and the same region through a student ID verification process, rather than with an unspecified large number of people. It is similar to the anonymous community ‘Everytime’ for university students and ‘Blind’ for office workers.

Song Junseok, CEO of Indexfinger, explained, "The communication style of teenagers is ambivalent," adding, "They have a strong desire to reveal themselves, but are very closed off to those with whom they have no sense of affinity or belonging."

He continued, "Reflecting these characteristics, we developed the app to open various communication channels for teenagers within specific schools and regions."

According to a survey conducted by Indexfinger targeting about 200 students through the exam-taker exclusive planner app ‘Mate’, 87% responded positively to an anonymous community platform based on their affiliated high school. They cited the freedom of expression to comfortably communicate on a wide range of topics beyond the exam-focused teenage community.

Indexfinger plans to build marketing channels for local (region-based) businesses targeting the teenage demographic while increasing the number of Jigeumuri users. They are also considering phased service expansions such as anonymous youth psychological counseling and a short-term part-time job platform equipped with safeguards against unfair contracts.

CEO Song said, "We will strive to provide various services to students through a thoroughly anonymous communication platform based on schools and regions," adding, "We also plan to carry out low-cost, high-efficiency marketing with companies, as well as youth data processing and analysis services."

This content was produced with the assistance of AI translation services.