Jeju Samdasoo Unveils New Advertising Campaign Featuring IU as Model
[Asia Economy Reporter Song Seung-yoon] Jeju Samdasoo announced on the 1st that it has unveiled a new advertising campaign featuring its brand model, singer and actress IU.
Jeju Samdasoo appointed IU as its model for the first time for three consecutive years. In the new campaign "Eventually, Samdasoo," IU leans against a tree and calmly gazes at the camera while introducing the three hidden meanings within the Samdasoo name. This is followed by a narration stating "clean, healthy, and delicious water," along with scenes of IU drinking water with a pleasant expression.
Jeju Samdasoo also plans to release a second online advertisement titled "IU's Samdasoo Diary."
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Kim Jeong-hak, president of Jeju Development Corporation, said, "IU, with her clear and pure image, has been creating positive synergy with Jeju Samdasoo for three years," adding, "Jeju Samdasoo will always strive to provide healthy and delicious water that consumers can trust and choose with confidence."
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