Samsung Electronics and hy Launch 'Replace Our Home Microwave with Qooker' Campaign

Powered by consumer support, 2nd campaign with hy runs from May 2 to 31

A Samsung Electronics model is introducing the second phase of the campaign "Replace Your Home Microwave with Qooker," jointly hosted by Samsung Electronics, hy, and Samsung Card. During the campaign period, customers who subscribe to the "Samsung Card My Qooker Plan" can purchase a Bespoke Qooker for 50,000 KRW and enjoy benefits from hy groceries and hy's official mall "Predit."

[Asia Economy Reporter Sunmi Park] Samsung Electronics is conducting the second phase of the 'Replace Your Home Microwave with Qooker' campaign in collaboration with hy (formerly Korea Yakult) and Samsung Card until the 31st of this month.

'Replace Your Home Microwave with Qooker' is a campaign organized by Samsung Electronics together with food companies to promote a delicious and convenient food culture. It offers various benefits to consumers who purchase products through the installment purchase service 'Samsung Card My Qooker Plan.'

The first phase of the campaign was held from March 21 to April 30 in partnership with CJ CheilJedang, during which the daily average number of subscribers to the 'Samsung Card My Qooker Plan' increased approximately threefold compared to before the campaign started this year.

During the second phase of the campaign with hy, consumers who subscribe to the 'Samsung Card My Qooker Plan' can purchase a Bespoke Qooker (single unit priced at 590,000 KRW) for 50,000 KRW, and receive benefits worth a total of 220,000 KRW, including 180,000 KRW worth of hy food products such as meal kits, fresh foods, and dairy products, as well as an annual paid membership for hy's official mall 'Predit.'

The 'Predit' annual membership benefits include 40,000 KRW in reward points, four 20% discount coupons per month (totaling 48 coupons), and two free product trial opportunities per year. Additionally, consumers who subscribe to the 'Samsung Card My Qooker Plan' can purchase food products monthly up to the agreed amount from 13 food companies' direct online malls, including hy.

Notably, hy offers a wide range of products including ready meals, meal kits, dairy products, health supplements, and salads, which can be purchased not only through Predit but also via approximately 10,000 hy Fresh Managers nationwide, providing high accessibility and free delivery regardless of purchase amount.

Park Chan-woo, Vice President of Samsung Electronics' Home Appliance Business Division, said, "Thanks to the support of consumers, we are conducting the second phase of the 'Replace Your Home Microwave with Qooker' campaign together with hy. We hope this will be an opportunity for more consumers to experience the true value of the Bespoke Qooker along with the benefits provided by the installment purchase service."

This content was produced with the assistance of AI translation services.