Able C&C's 'Cellapy' Appoints Lee Hyun-yi as Official Model

[Asia Economy Reporter Moon Hyewon]Able C&C announced on the 29th that its brand ‘Cellapy’ has appointed model Lee Hyunyi as its official promotional model.

Cellapy is a low-irritant derma brand developed through years of research by dermatologists and researchers. Its representative products include A-Repair Cream, Body Wash & Lotion, among others.

Able C&C stated, “We selected model Lee Hyunyi because she consistently manages herself well, thriving as a healthy working mom while possessing a trendy and smart image that aligns well with the brand direction Cellapy pursues.”

Able C&C will actively strengthen its competitiveness in the derma sector alongside appointing Cellapy’s official model. With an increasing number of consumers complaining of sensitive skin and troubles due to prolonged mask-wearing, the derma sector’s growth potential has become higher than ever, and the company plans to invest aggressively. According to the industry, the global derma cosmetics market is expected to expand to a scale of 93 trillion won by 2025.

Meanwhile, Cellapy is conducting a promotion until the 8th of next month called ‘Model Lee Hyunyi PICK! Up to 30% off on all Cellapy A-Repair Body & Skincare products.’ Depending on the purchased items, customers will receive additional gifts of Mild Cleansing Foam 150ml and Doctor Sanitizer 150ml, and by adding Cellapy’s official KakaoTalk Plus Friend, a 10% additional discount coupon will be provided.

This content was produced with the assistance of AI translation services.