Seoul Nonghyup Holds Resolution Meeting for Successful Establishment of Hometown Love Donation Program

Hwang Jun-gu, Head of the Seoul Regional Headquarters of NongHyup, and the Planning Executive Director of Seoul Agricultural Cooperative are taking a commemorative photo.

[Asia Economy Reporter Lee Gwan-ju] Seoul Nonghyup (Head Hwang Jun-gu) held a resolution meeting on the 28th to ensure the successful establishment of the 'Hometown Love Donation System.' The meeting was attended by the head of the Seoul Regional Headquarters of the National Agricultural Cooperative Federation and 19 planning executives from Seoul agricultural and livestock cooperatives.

The Hometown Love Donation System is a program where individuals donate to their hometown or a desired local government, which then uses the funds for residents' welfare. Donors receive tax benefits and a certain amount of their donation back in the form of locally produced agricultural and livestock products as a thank-you gift.

The attendees conducted the '2022 1st Quarter Seoul Nonghyup Review and Analysis Meeting' to discuss key initiatives for the first half of the year and current issues. They also deliberated on future plans and reaffirmed their commitment to ensure the successful establishment of the Hometown Love Donation System, which will be implemented starting January 1 of next year.

To increase public understanding and participation in the Hometown Love Donation System, efforts will be made to promote donation culture, respond to the risk of local extinction, and revitalize the regional economy.

Head Hwang Jun-gu stated, “We will focus Seoul Nonghyup’s capabilities to ensure the successful establishment of the Hometown Love Donation System, which can serve as an opportunity to revitalize the regional economy and develop agriculture and rural areas.”

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