Homeplus Opens 'Cafe Maeul 1st Branch'... "Supporting Senior Business"

At the opening ceremony of Homeplus Cafe Village No. 1 and the Senior-Friendly Excellent Products Experience and Promotion Center held on the 27th at Homeplus Jeonju Hyoja Branch, Lee Je-hoon, President of Homeplus (left), is delivering a greeting.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 28th that it has signed a business agreement with the Ministry of Health and Welfare and Jeonju City to establish the senior business model Homeplus Cafemaeul, and plans to open the 'Cafemaeul 1st Branch' at a Homeplus store in the Jeonju area.

The government and local governments will support the stable business promotion of Cafemaeul through policy and administrative measures. Homeplus will reduce part of the store rent within the store and provide marketing opportunities. By creating a meeting space for the silver generation and middle-aged audience, it helps improve awareness of working seniors.

Meanwhile, Homeplus is implementing community-based social contribution activities for mutual growth with local communities. In cooperation with the Ministry of the Interior and Safety and local governments, it operates Win-Win Shops and provides sales channels for over 600 local products produced in six metropolitan cities and provinces. Stores in Gyeonggi-do, Daejeon, and Gwangju operate Win-Win Markets with the participation of about 150 social enterprises, contributing to the revitalization of the local economy.

Homeplus is also making efforts to create stable jobs for seniors. In 2011, it was the first large mart company to extend the retirement age to 60, and in 2019, it converted about 14,200 non-regular employees to regular employees, the largest scale for a single company. Currently, the proportion of regular employees at Homeplus reaches 99% of the total.

Lee Jaehoon, CEO of Homeplus, said, “We plan to mobilize all online and offline capabilities to support the stable establishment and successful operation of Homeplus Cafemaeul 1st Branch,” adding, “As a leading distribution company in Korea, we will fulfill our social responsibilities.”

This content was produced with the assistance of AI translation services.