HiteJinro Invests in Metaverse Content Platform 'UniqueGoodCompany'

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 28th that it has signed an equity investment agreement with 'Unique Good Company,' a startup specializing in augmented reality (AR) metaverse content platforms.

HiteJinro decided on this investment after highly evaluating Unique Good Company's development of the nation's first augmented reality metaverse content platform, its aggressive business model diversification, and the potential of its self-developed solution, ‘RealWorld Studio.’

RealWorld is an augmented reality game platform where users select and use content developed by creators. It consists of four categories: ‘mobile type,’ where missions are completed, and ‘city tour type,’ where users enjoy roaming around the city, among others, offering over 3,000 pieces of content. Using a location-based system (GPS), users can navigate routes, and the game story changes according to the missions selected by users, enabling various AR-based experiences. As of last month, RealWorld surpassed 1 million cumulative users.

Huh Jae-kyun, Executive Director of New Business Development Team at HiteJinro, said, "HiteJinro will continue to discover startups with growth potential in various fields this year and expand collaboration with existing investment partners."

This content was produced with the assistance of AI translation services.