"From Order to Delivery with a Touch" hy Predit App Installed on Samsung Electronics Refrigerators

Apply for Preditt subscription service and purchase desired products linked with 'SmartThings'

Kim Byung-jin, CEO of hy (left), and Park Chan-woo, Vice President of Samsung Electronics, are signing a business agreement and posing for a commemorative photo.

[Asia Economy Reporter Eunmo Koo] hy announced on the 28th that it signed a Memorandum of Understanding (MOU) with Samsung Electronics the previous day to strengthen business cooperation based on smart food storage and cooking devices.

Through the agreement, the Predit application (app) will be automatically updated on Samsung Electronics' Family Hub refrigerators. Customers can easily purchase products via the touchscreen, and products with regular purchase cycles such as eggs and sanitary pads can also be subscribed for regular delivery. The Fresh Manager will provide free shipping regardless of quantity or item. The service will be available from the end of next month.

hy expects a significant increase in app usage by securing contact opportunities with 9.13 million SmartThings users. The two companies will also jointly develop a system to improve ordering convenience. In particular, they plan to advance the ready meal ordering system beyond its previous level.

Existing collaborations will also be strengthened. Since August last year, the two companies have been jointly running the bespoke cooker subscription service ‘MY Cooker Plan.’ hy plans to further enhance the level of cooperation to boost product sales and customer acquisition, focusing on strengthening customer benefits.

Kim Byungjin, CEO of hy, said, “We have been able to enhance the cooperation level with Samsung Electronics on the Bespoke Cooker and expand new collaborations based on refrigerators to provide valuable consumption experiences,” adding, “Starting with this collaboration, we will expand customer-centric services in various fields.”

This content was produced with the assistance of AI translation services.