Samsung C&T Fashion Targets Summer with 'Beaker Dresses and AmiX Puma T-Shirts'

Beaker 22SS Summer Dress Capsule Collection.

[Asia Economy Reporter Song Seung-yoon] BEAKER, the contemporary multi-shop of Samsung C&T Fashion Division, announced on the 28th the launch of the 22SS Summer Dress Capsule Collection, which evokes a leisurely vacation moment.

The Summer Dress Capsule Collection expresses a vacation moment with warm sunlight and fresh nature. It mainly features refreshing patchwork patterns in blue, pink, yellow, and green colors, along with unique embroidery motifs, and consists of dresses, blouses, skirts, T-shirts, knits, and denim pants.

BEAKER's Summer Dress Capsule Collection is available at nationwide stores including the Hannam and Cheongdam flagship stores, as well as at SSF Shop, the fashion and lifestyle specialty mall of Samsung C&T Fashion Division.

French designer brand AMI of Samsung C&T Fashion Division also launched an exclusive collaboration collection with global sports brand PUMA, combining tailoring with sportswear design. AMI composed the collection based on neutral and bold color combinations, minimal branding, and luxurious materials. Freshness was added by various combinations of AMI's signature symbol, the AMI heart, and PUMA's logo. This collection includes apparel such as T-shirts, sweatshirts, jackets, hoodies, and pants, as well as accessories like bucket hats, curve hats, shoulder bags, and grip bags.

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