"Future Cars Can Penetrate Japan" Hyundai Mobis Strengthens Japan Strategy

Key Expert in Mitsubishi and Mazda Procurement Recruited

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Mobis is expanding its dedicated local customer organization in the conservative Japanese automotive market to secure future business opportunities. The company plans to actively target Japanese automakers, which are undergoing a transition to the future mobility sector based on competitiveness in future car technologies such as autonomous driving, connectivity, and electrification.

On the 27th, Hyundai Mobis announced that it had recruited Yukihiro Hatori, who served as the head of purchasing at Mitsubishi Motors Japan, and Ryoichi Adachi, who came from Mazda Motor Corporation's purchasing department. They will oversee sales and order activities as the newly appointed branch manager and deputy branch manager of Hyundai Mobis's reorganized local base in Japan.

They have nearly 40 years of experience in design and purchasing roles at Japanese automakers and parts companies. They have built extensive work experience and local networks. Their expertise includes a deep understanding of the characteristics and changes in the Japanese automotive market.

Hyundai Mobis is strengthening customer-oriented sales and order activities locally in Japan. Since the second half of last year, it has been operating dedicated local customer organizations at global bases in Europe, North America, and China. Along with this, it is hiring executive-level local experts who oversee sales and order activities dedicated to local customers.

Hyundai Mobis has recruited Yukihiro Hatori (left), who served as the Head of Purchasing at Mitsubishi Motors Japan, and Ryoichi Adachi, who comes from Mazda Motors' purchasing department.
Photo by Hyundai Mobis

This executive recruitment is also part of the strategy to strengthen local sales. By recruiting executive-level experts from Japanese automakers and reinforcing technical support personnel at the local base, Hyundai Mobis plans to actively expand orders from Japanese automakers starting this year.

So far, Hyundai Mobis has supplied lamps, chassis, and vehicle infotainment system products to major automakers in the Japanese market. Based on its existing core component competitiveness, it plans to expand order activities into key future car component fields such as autonomous driving, connectivity, and electrification starting this year.

Hyundai Mobis views the recent transition of the Japanese automotive industry toward the future mobility sector in line with global trends as a timely opportunity to capture new business prospects.

Hyundai Mobis is building a core component portfolio for future cars. It is mass-producing autonomous driving sensors such as cameras and radars, integrated controller technologies, as well as drive systems, battery systems, power conversion systems, and hydrogen fuel cell systems installed in eco-friendly vehicles like electric and hydrogen cars. Additionally, its vehicle infotainment systems are recognized for competitiveness in the global market.

Meanwhile, Hyundai Mobis has set a target for overseas orders of core components worth $3.747 billion (approximately 4.7006 trillion KRW) this year through diversification of order items and efforts to secure new customers. This amount represents about a 50% increase compared to last year's overseas order performance.

This content was produced with the assistance of AI translation services.