Innocean Wins Main Award at International Advertising Festival 'Clio Awards'

KCC Construction Lighthouse Project Campaign.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 27th that KCC Construction’s ‘Lighthouse Project’ and Hanwha Group’s ‘What Color Is Tomorrow?’ campaign each won two bronze awards and one bronze award respectively at the ‘2022 Clio Awards,’ one of the world’s top three international advertising festivals.

KCC Construction’s Switzen Lighthouse Project is a campaign that improved the security offices of aging apartment complexes to provide security guards with a better working environment. KCC Construction carried out environmental improvement construction on security offices in over 40 aging apartment complexes nationwide. The video surpassed 33.2 million views on YouTube after its release, gaining great popularity.

An Innocean official said, “It seems that the campaign was well received because it not only remained a campaign but also realized corporate social value by having a positive influence on security guards and society as a whole.”

Hanwha Group’s campaign conveys the importance of climate change, environmental pollution issues, and eco-friendly energy. It is an animation that everyone, regardless of age or gender, can relate to, depicting animals struggling to survive in a gray city destroyed by humanity, then regaining nature through eco-friendly energy sources such as wind power, solar power, and green hydrogen. This video has also received a good response, recording 45.85 million views on YouTube.

This content was produced with the assistance of AI translation services.