Chorokbaem Media Launches 'K-STAR' Wave Live Channel Service... "Expanding Viewer Touchpoints"

[Asia Economy Reporter Jang Hyowon] Comprehensive content media company Chorokbaem Media announced on the 26th that its entertainment and variety channel ‘K-STAR (Keiseuta)’, operated by the company, has secured a large amount of proprietary IP and strengthened its original lineup to launch real-time channel services on the OTT platform ‘wave’.

The K-STAR channel is currently airing original programs such as ‘Goding Eomppa’ and ‘Back to the Ground’, which recently gained great attention through co-production with MBN, as well as classic Chorokbaem Media masterpieces like ‘Jumong’ and ‘Jeon Woochi’. In particular, ‘Goding Eomppa’ has captured both viewership ratings and public interest, consistently ranking high in the OTT popular program charts after each broadcast.

Chorokbaem Media expanded its business area by acquiring K-STAR in August last year and secured a stable broadcasting channel as a broadcasting channel usage business (PP). Through this, Chorokbaem Media plans to maximize synergy with its content production business.

Wave, a representative native OTT channel, was jointly established in 2019 by SKT, KBS, MBC, and SBS. Within one year of its launch, wave surpassed 10 million subscribers, securing the largest number of subscribers among domestic OTTs. As of February, wave’s monthly active users (MAU) reached 3.41 million, ranking second after Netflix.

This service allows viewers to watch the broadcast by clicking the LIVE menu on the wave website or app and selecting the drama/variety genre.

A K-STAR official stated, “Based on Chorokbaem Media’s excellent production capabilities, we will continue to approach viewers with entertaining and informative programs,” adding, “We expect that K-STAR’s competitive programs will receive much attention through this wave real-time channel service.”

A Chorokbaem Media official added, “Chorokbaem Media is strengthening its proprietary IP acquisition and production competitiveness based on abundant financial resources,” and “Moreover, through the ‘Creator Alliance’ formed last December with major domestic media companies, we will secure competitive content IP and create synergy with the K-STAR channel.”

This content was produced with the assistance of AI translation services.