LG Uplus Launches 'Illy Coffee Subscription Pack' with Plan Benefits

'Illy Coffee Machine' Provided at No Additional Cost
21 Coffee Capsules Delivered Every 2 Months

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 24th that it will launch the 'Illy Coffee Subscription Pack,' a coffee subscription service offering benefits such as coffee machines and regular delivery of coffee capsules as part of its mobile phone plans.

Illy Coffee is an Italian coffee brand known in Korea for its franchise coffee specialty stores 'Illy Cafe,' home coffee machines, and distribution of coffee beans and capsules.

LG Uplus's Illy Coffee Subscription Pack is available to customers who subscribe to plans such as ▲ 5G Premier Plus (105,000 KRW/month) ▲ 5G Premier Super (115,000 KRW/month) ▲ 5G Signature (130,000 KRW/month) ▲ LTE Premier Plus (105,000 KRW/month) and apply through customer service. The service will be available starting from the 28th.

Subscribers will receive the 'Illy Capsule Coffee Machine Y3.3,' and one pack of coffee capsules (21 pieces) will be delivered regularly every two months.

Since the coffee machine is purchased via installment payments with monthly installments waived, maintaining the subscription pack for 24 months allows customers to own the coffee machine without additional costs. If the plan is changed, suspended, or canceled during the period, the remaining installment payments for the Illy coffee machine will be charged.

A service allowing customers to directly experience Illy Coffee at nearby LG Uplus stores has also been prepared.

LG Uplus has partnered with Quro Holdings, the Korean distributor of Illy Coffee, to operate experience zones at 800 stores nationwide where customers can try Illy Coffee. Visitors to the experience zones can inspect the coffee machines and beans firsthand and brew and drink coffee.

This content was produced with the assistance of AI translation services.