Galleria Department Store Opens Smiley 50th Anniversary Pop-up Store

On the 24th, a model is presenting the Smiley 50th Anniversary collaboration product at Galleria Department Store Luxury Hall in Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Galleria Department Store announced on the 24th that it will open a pop-up store commemorating the 50th anniversary of the lifestyle brand Smiley at its luxury hall until the 15th of next month.

At this pop-up store, various collaborative products with brands such as Fred Segal, Monchouchou, Raf Simons, and Casetify will be showcased, all centered around the Smiley logo concept.

Representative products include tableware items collaborated with Fred Segal, a lifestyle select shop directly operated by Galleria. The design features a combination of Korean traditional patterns and European vintage tile patterns with the Smiley logo.

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