KOTRA Publishes Casebook on Workforce Utilization: "Why Overseas Talent?"

Introduction of On-site Cases of 12 Domestic Companies Entering the Global Market Utilizing Overseas Talent

[Asia Economy Reporter Sunmi Park]Eco-friendly kitchen appliance export company A hired a Moroccan student studying in Korea while considering ways to improve brand awareness in North Africa and the Middle East. The student’s deep understanding of local consumer sentiment and market characteristics greatly contributed to overseas marketing efforts.

On the 24th, KOTRA announced the publication of a booklet titled ‘Why Overseas Talent?’ which includes cases of 12 companies that hired overseas talent through its overseas professional recruitment project, as well as voices of foreign talents working in domestic companies.

The booklet ‘Why Overseas Talent?’ contains cases of 12 companies that strategically expanded overseas by placing foreign talent in the right positions. It also features interviews with four foreign talents working in domestic companies and five KOTRA officials, delivering vivid insights into the utilization of overseas talent. Additionally, it introduces the project and procedures for small and medium-sized enterprises (SMEs) considering recruiting overseas talent, including ▲how to utilize KOTRA’s overseas professional recruitment project ▲considerations before hiring overseas talent ▲know-how on employment contracts and obtaining Korean visas.

KOTRA supports the recruitment of overseas professionals through the ‘Contact Korea’ project to strengthen the competitiveness of SMEs. Recently, there has been an increasing number of cases where SMEs resolve recruitment difficulties in essential overseas business areas such as overseas marketing, new product development and localization, and research and development by hiring overseas talent.

Yuntae Kim, Head of KOTRA’s SME Division, stated, “In the rapidly changing global business environment, utilizing overseas professionals can be a breakthrough for SMEs to secure competitiveness,” and expressed hope that “this material will serve as a guide for our companies to expand overseas by leveraging overseas professionals.”

This content was produced with the assistance of AI translation services.