HYBE Wins Main Prize at Germany's 'iF Design Award 2022'... Second Major Global Design Award After Red Dot

Main Award for 'Company Branding' with CI and Presentation

HYBE (CEO Park Ji-won) announced on the 22nd that it won the Grand Prize in the 'Company Branding' category of the Communication section at the German 'iF Design Award 2022'. Photo by HYBE

[Asia Economy Reporter Kim Heeyoon] HYBE (CEO Park Ji-won) announced on the 22nd that it won the Grand Prize in the 'Company Branding' category of the Communication section at the German 'iF Design Award 2022'.

Previously, HYBE also received the Grand Prize in the 'Brand & Communication' category at the German 'Red Dot Design Award' last November, earning the honor of winning two of the world's top three design awards.

HYBE received the Company Branding Grand Prize for its CI (Corporate Identity) and branding presentation 'HYBE: New Brand Presentation'.

HYBE's CI embodies the corporate value of expanding from music into various fields. The CI, composed of two straight lines symbolizing compressed staff lines and the vertical bars of a musical score, was praised for its concept of 'connecting everything'.

Additionally, the HYBE brand presentation introduced the new corporate branding and direction, and was conducted in the form of a video conference that included changes in business structure and space branding along this line, attracting attention.

The development of the corporate brand, including HYBE's CI and brand PT, was led by former CBO (Chief Brand Officer) Min Heejin. Former CBO Min currently serves as CEO of 'Adore', an independent label under HYBE.

Detailed information about the award-winning HYBE CI (Corporate Identity) can be found in the "Winners & Ranking" menu on the official iF website.

This content was produced with the assistance of AI translation services.